Sarah Skerik is the founder and principal of Spire Content & Strategy, Inc.

A 20-year PR and marketing veteran, Sarah is a recognized thought leader with specific experience in content marketing, social media, public relations and demand generation.

An advocate of developing brand authority through earned media and social proof, she believes in tightly integrating the marketing stack to capture efficiencies and deliver long-lasting benefits to Spire clients.

Prior to founding Spire, Sarah was most recently vice president of strategic communications for PR Newswire, where she oversaw public relations, branding and content marketing.

A frequent and well-received speaker, Sarah has appeared at Content Marketing World, PRSA International Conference, Ragan Communications’ Content Marketing Summit and a host of private workshops, webinars and conferences. She has authored three ebooks and is a frequent contributor to a host of marketing and PR blogs and websites, including Business2Community, Ragan’s PR Daily and the Beyond PR, a blog she launched and for which she was principal contributor for four years.  Beyond PR was named a top PR & communications blog November 2014 (as well as earlier in 2013.)

Sarah holds  an MBA with honors from Notre Dame and is a graduate of Miami University.   You can follow her on Twitter: @sarahskerik and connect with her on LinkedIn: www.linkedin.com/in/sarahskerik/